What makes the print ads for LG’s new TV good?
According to some commentators – who feel the concept has been done before – not a lot.
But just because something has been done before, it doesn’t mean it’s no longer able to sell stuff.
If anything, it probably means it’s more likely to sell stuff.
But that’s not what makes the ads good.
What makes them good is the fact they highlight (or perhaps even create) the prospect’s problem, quickly and simply.
Be honest, can you tell the difference between HD and normal TV?
If not, then you’re certainly not going to be able to tell the difference between HD and ‘ultra’ HD – which is what LG claim their new TV has.
“Your old TV – in fact all other TVs – are poor quality. You could do worse than buy ours.”
It’s just a shame about the name. The LG Ultra HD 4K TV is a bit of a mouthful, isn’t it?