Would being more creative help either you or your business?
Because if so, I’m pretty sure creativity can be learned.
I’ll reveal exactly how in a sec. But before I do, let me drive the point home by telling you this:
Fairly recently, I was tasked with communicating the importance of health and safety at work to the employees of a multinational FMCG company. To be honest, it sounded pretty dull.
But then I found out the firm’s employees weren’t simply suffering from lower back pain. In some cases, employees were dying through failure to take adequate precautions.
I imagine I gulped on learning this… y’know, like they do in the cartoons. This was clearly much more serious than anything I’d ever worked on.
So you can imagine how the board room reacted when I proposed we combat the problem through something similar to this (watch all the way through before reading on – otherwise you’ll completely spoil this):
Yep. I wanted to boost awareness of health and safety by waltzing a gorilla through a basketball court. Why?
Because not many people spot the gorilla, so I thought the phenomenon demonstrated what can happen when your attention is overtly focused on a single task. When preoccupied with thoughts of an upcoming meeting, a spillage on a stairwell is easy to miss.
It might seem weird, but for me that demonstrates that creativity can be learned. Because creativity isn’t much more than making connections between two existing concepts.
The more concepts you’re aware of, the more creative you can be – and the more chance you have of your marketing campaigns standing out.
Of course, that’s a hell of a lot easier said than done. Which is why quite a few companies like working with us freelancers.
Because lots of us have trained ourselves to make connections, so we can sometimes come up with ideas you might overlook.
If you’d like to make your marketing more effective then you may wish to hire a freelance copywriter.
And if so, it might be worth reading through my free guide on what to look for when hiring a copywriter – so you know what you’re looking for when hiring.
To get your copy, enter your details below.