…and a simple definition you may wish to memorise.
Have you ever been asked to define marketing? Would you be able to?
Try it now. What is marketing?
You probably skipped past that pretty quickly, didn’t you?
If so, admit it to yourself!
You’d struggle to define marketing.
To be honest, I wouldn’t blame you if that were the case.
As far as I can tell, marketing, advertising and copywriting are all pretty straightforward. But there are lots of people out there complicating things.
I haven’t worked out why just yet. But then it doesn’t really matter, does it?
All that matters is you know what marketing is. If they don’t and you do then you’re winning, right?
So here’s something for you for free:
Marketing is an approach to business that seeks to anticipate, identify and satisfy changing customer needs in order to add value*. If you want to sound smart, you can learn that by heart.
If, on the other hand, you want to know and understand what marketing is, then remember this:
Find out what people want and need, give it to them, and you’ll get rich.
And by the way, if you know what people want and need and you have it, then all you need is a good copywriter.
My shameless and self-promotional advice to you? Choose one that knows what marketing is. You can do so over here.
*Amazingly, I learnt this back at school and can still recall it. After consideration, I’m not sure that’s a good thing…