About

I’m supposed to tell you about how amazing I am here, aren’t I?

I’m supposed to shout about my copy wizardry, my marketing-shaped cerebellum, and about how I once wrote a piece of copy so powerful it caught the attention of a passing dog.

But I don’t really want to do that

So instead I’ll just tell you a bit about my approach then leave you to make up your own mind.

Ready?

All good copy comes from research

That’s what I think, anyway. Which is why I don’t spend the majority of my time writing.

Instead, when polishing your brand, I focus on research. I research your prospects, your products, your market and your competitors, to tease out the insights that I use in your copy.

In all honesty, the research is pretty tedious. But it’s what ensures my copy both

  • gets people’s attention
  • strengthens your brand
  • and ushers your prospects towards a sale

Should you hire me?

If you ask me, getting attention, strengthening your brand and driving sales is what almost all copy should aim to do. And if you disagree then we probably shouldn’t work together. 

But if you agree, contact me here. It already sounds like we’re on the same page.