A while ago, I wrote this piece entitled How to ensure your advertising gets noticed.
In essence, the article pointed out that ads that promise to solve problems get more attention.
Seems reasonable, doesn’t it? But if that’s the case, why do so few advertising agencies bear this in mind when producing advertising?
Why do they create print ads with headlines like ‘Who knows what might happen next.’ (Volkswagen; yes, it should have a question mark) or ads with headlines like ‘7:45’ (Onurair)?