You may currently be considering hiring a freelance copywriter.
If so, you probably need better copy. So here’s a simple way to improve yours:
Put your copy through ‘the conversation test.’ It’s fairly simple to do.
Just imagine you’re sat opposite someone you’re trying to interest and ask yourself if you’d say to them – aloud – whatever it is your copy says.
Would you say ‘maximises revenue streams’ or would you say ‘makes you more money’?
Would you say ‘preserves your schedule’ or would you say ‘saves you time’?
If your copy fails the conversation test, it’s usually worth going back to the drawing board. Why?
Because doing so will make your copy easier to read and net you more readers. And if more people read, more people learn, remember and, ultimately, buy.
Does your copy fail the conversation test? Would a quick polish make it easier to read? If so, give me a shout here.
After all, my copy maximises revenue streams and preserves your schedule.
Doesn’t that sound positively delightful to you?